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Marketing, Sales & Services

Do you like to shop for yourself and others? Do you think you would be good at selling the merits of a product or idea? The Marketing, Sales, and Service Industry Sector provides an opportunity to learn the techniques of transferring products or services to consumers. As California businesses compete in the global marketplace, the need for employees with business expertise and the ability to analyze and respond to emerging trends will continue to grow.

Download a PDF Brochure for this Pathway

Degrees & Certificates at ARC


Learn everything it takes to be successful in today’s modern marketplace, whether that be in the private or public sector. You’ll get the essential skills for starting out in entry-level positions as an account executive, analyst, bank employee, or entrepreneur. 


  • General Business 
  • Small Business Management 
  • Technical Communications 


  • A.A. General Business 
  • A.A. Small Business Management 
  • A.A. Technical Communications 

Learn more about Business


Every company needs strong leaders in marketing to grow their business. Here you can jump into careers such as sales, communications, public relations, or copywriting. Examine consumer buyer behavior and choose the most effective marketing mediums. 


  • Retail Management (WAFC)


  • A.A. Advertising & Sales Promotion 
  • A.A. Marketing 
  • A.A. Retail Management 

Learn more about Marketing

Real Estate

Consider an exciting career in real estate as an agent, broker or small business owner. Receive a solid foundation in real estate principles, legal aspects, finance, economics and appraisals. You will then be fully prepared to take your real estate license exam. 


  • Real Estate 


  • A.A. Real Estate 

Learn more about Real Estate

Start your application

Whether your educational goal is to earn an Associate degree or certificate, transition into a new career, or transfer to a 4-year institution, American River College is dedicated to helping you reach that goal.

Application Process

American River College

American River College is a public community college that primarily serves residents of the six-county Greater Sacramento region. The college offers traditional classroom instruction, off-campus centers, and distance education online. Visit the ARC website

(916) 484-8011